Strong branding is about expressing a company’s personality and values. Branding that builds consistent user experiences that resonate with a well-engaged community increases credibility, trust, recognition and loyalty.
Here are three critical elements in branding:
- Brand Strategy
Brand Strategy is the first step needed when starting a brand or rebranding. It is a kind of blueprint for how you want the world to see your brand.
A strong brand strategy will tell the world how different, likeable, trustworthy, and reliable you are. In addition, it will communicate your purpose, vision, mission, and values as a brand to potential customers.
A strong brand strategy should include these details as part of the process but not be limited to:
Brand Discovery – Knowing how unique your brand is, its strength and weaknesses, and how it can help customers.
Competitor Research – Know the competition and beat them in said industry.
Target Audience – Know who your potential customers are, target them and be consistent.
Brand Voice – Know the kind of tone your brand needs and stick to it. It can be casual, funny, serious, friendly, down-to-earth or knowledgeable.
Brand Message & Story – Tells the inception of your brand and the problem it wants to solve. This way, customers have an emotional reaction to your brand.
- Brand Identity
A good brand identity shows your brand to the world. Our visual graphic design services include:
- Brand identity development
- Logo creation
- Website design and content
- Digital media planning
- and print design.
- Brand Marketing
Brand marketing is the process of establishing and growing a relationship between a brand and consumers. It involves knowing your target audience, making sales by communicating strategically, and considering the use of both platforms.
Here are various digital marketing activities that can help magnify your brand:
- User Experience (i.e. your website)
- Search Engine Optimization (SEO) & Content Marketing
- Social Media Marketing
- Email Marketing
- Paid Advertising (Pay-Per-Click)
Branding is vital to a business. Your brand is just as significant as the quality and cost of your product. Branding can change how your brand is perceived. Doing branding the right way will most likely bring new customers into your business and boost your brand’s overall value. Customers notice consistency in brands, which builds trust and credibility over time. It can turn a one time buyer into a loyal customer or an indifferent audience into a brand advocate.
If you’re looking to grow your business, reach out to us today! Our team will help you develop a brand strategy and build your brand.